Forum Topic Pharmaceutical
  • Conversation: How psychology creates effective Patient Support Programs

    • April 10, 2018 3:47 PM BST
    • How psychology creates effective Patient Support Programs

      Patient Support Programmes – you’ve probably already noticed; they’re no longer a ‘nice to have’. Nowadays, getting PSPs right can mean the difference between success or failure for your product.
      As we dedicate ourselves to find new patient value, we increasingly need our PSPs to be designed as smartly as the medicines they were inspired by. But that’s rarely the case.
      Which is why we’re excited to announce a new webinar, demonstrating how a sound understanding of health psychology can ensure the patient’s perspective is baked in from the outset – ensuring adherence to both the program and the medicine is inherent. A mixture of pharma experts, behavioural experts and dedicated Ashfield programme designers will show you the way.
      The webinar takes place on Thursday, 26th April and is free to sign up here - https://goo.gl/NAX8zW
      (Note that once signed up, you’ll receive a recording even if you were unable to make it on the day.)

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