Forum Topic Pharmaceutical
  • Conversation: 4 key steps to creating a patient-centric digital solution

    • August 22, 2018 1:59 PM BST
    • 4 key steps to creating a patient-centric digital solution

      Digital projects require continuous learning to create optimum value for your customers. Or put simply, they require some trial and error.
      “A fail-fast culture is an experimental one. As long as we don’t just fail. Try your first approach, see if it works. Try a second approach and so on. Just keep trying,” said Panos Papakonstantinou, Head of Digital Commercial Europe, Novartis, at a recent eyeforpharma conference.
      Gain insight into Novartis’ digital strategy and learn how to target real outcomes with a smarter digital strategy.
      Discover more from eyeforpharma's expert line up of digital speakers at their Marketing & Customer Innovation Europe (London, 16-17th Oct)
      You can download the brochure and complete agenda here: http://bit.ly/2vQjv4G

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