Digital Opinion Leaders (DOLs): Who are they and how can Pharma engage them?
A version of this article was previously published in the Journal of mHealth.
With our growing dependence on social media over the past decade, Digital Opinion Leaders–or “DOLs” for short–are becoming an increasingly important stakeholder group for Pharma teams to engage and consult. But who are these DOLs, and why and how should Pharma companies leverage them? Read the full blog article below.
With our growing dependence on social media over the past decade, Digital Opinion Leaders–or “DOLs” for short–are becoming an increasingly important stakeholder group for Pharma teams to engage and consult. But who are these DOLs, and why and how should Pharma companies leverage them? Read the full blog article below.
