Forum Topic Marketing
  • Conversation: Free Webinar: The Scientific Approach to Marketing- Ferring, UCB & TEVA

    • June 27, 2017 11:23 AM BST
      • Post(s)
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      Free Webinar: The Scientific Approach to Marketing- Ferring, UCB & TEVA


      It’s no secret that customer data
      is the backbone of any superior customer engagement strategy. But with new
      analytics tools and real-time data generation joining the mix, the way in which
      we customise our engagement tactics and interactions is rapidly changing.
      In our upcoming webinar, we’ll
      discuss how the use of data can create the
      insights and intelligence needed to drive your brand’s engagement strategy http://bit.ly/2tB9XrP
      On July 6th at 2pm
      (Paris time), we’ll be joined by Hérve Dumas, Patient
      Care Solutions- Director at UCB,
      Lanre Ibitoye, Head of Digital
      Experience,Teva and Betul
      Susamis Unaran, Global Head of Digital at Ferring Pharmaceuticals to discuss how to:
      Use smarter analytics to understand your audience
      to enhance customer interactions
      Use real-time data generation to make regular,
      personalised decisions - faster.
      Discover how new platforms
      like IBM Watson and AI tools can help you develop a more
      holistic customer journey
      Turn data into superior
      engagement, join the webinar here
      http://bit.ly/2tB9XrP
      Don’t worry if you can’t make it
      live- sign up anyway and I’ll send you the recording.

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