For years, discussions in pharma have centered on why it is necessary
to gain patient insights for their work. Now, as this mentality gains momentum,
the question has now moved on from ‘Why
are we doing it?’  to ’How do we do it?’
 
In this
webinar, eyeforpharma will
tackle the
most effective ways of operationalising patient-first models so that they
deliver both for you, and for your ultimate customer: https://goo.gl/r56SYf
 
On
Thursday June 29th, Guy Yeoman, VP Patient Centricity at AstraZeneca and Ruth
Wilson, Head of Patient Advocacy at Teva will discuss how to:
 
·       Avoid
duplication and improve communication with centralized co-ordination of
patient-centric efforts
·       Ensure
organizational transparency and rapid access for all functional areas via a
portal with tools and resources
·       Instil
an enterprise-wide engagement process to help teams know how and when to engage
with patients
 
Make sure you tune in – sign up for free here: https://goo.gl/r56SYf
 
Don’t worry if you can’t listen live; sign up anyway and
you’ll be sent the recording.