Forum Topic Patient Information
  • Conversation: Patient engagement: how AstraZeneca, Teva and Grünenthal are developing their engagement frameworks

    • August 15, 2017 2:54 PM BST
    • Patient engagement: how AstraZeneca, Teva and Grünenthal are developing their engagement frameworks


      Discussions in pharma have previously centred on why it
      is necessary to gain patient insight, but now conversations have moved on
      from ‘Why are we doing it?’ to ’How do we do it?’.
       
      34%
      of listeners in eyeforpharma’s recent webinar believed a ‘patient-first
      internal culture’ was the most important element to achieving universal patient
      engagement.
      Listen to our expert
      panel, including representatives from AstraZeneca, Teva and Grunenthal, give
      practical tips on how they are operationalising patient-first models so
      that they deliver, both for their companies, and for their patients.
      Don’t
      be left behind, move from the why to the how and listen
      to the webinar recordings here: https://goo.gl/LyN5cV
       

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