Forum Topic Pharmaceutical
  • Conversation: Do patients like DTC promotion?

    • November 21, 2017 1:34 PM GMT
      • Post(s)

      Do patients like DTC promotion?

      Spoiler alert: They don’t. In our ever-more patient-centric world, we asked, “what do patients think of DTC promotion?”
      eyeforpharma’s DTC whitepaper explores this and how Takeda, Astellas, and AstraZeneca are integrating patient involvement in advertising campaigns and increasing engagement. Download the paper here:
      You will get insights into:
      • Exclusive results from the “DTC Attitudes, Behaviours and Preferences” study which shows exactly what patients think of DTC promotion.
      • How listening to patient needs and involving them in the design of advertising is winning champions and delivering results
      • The Future of DTC: Digital drives traffic and offers patient-centricity
      Access your free copy today by clicking here:
      I’m really excited about this content, so please do let me know if you have any feedback.
      Best regards,
      Caitlin Champion
      eyeforpharma I

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