Forum Topic Pharmaceutical
  • Conversation: Free webinar: Lean Marketing Innovation for Generics

    • January 9, 2018 7:15 PM GMT
      • Post(s)

      Free webinar: Lean Marketing Innovation for Generics

      Necessity is the mother of invention. That’s why generics companies are out-innovating the rest of the industry, developing marketing tactics on tiny budgets that still engage the customer.
      We’ve prepared a new webinar on 18th January on “Lean Marketing Innovation for Generics”, delivered by leading marketers at generics manufacturers including:
      - Anne Baille, Vice President Strategic Marketing, International Women’s Health, Allergan
      - Petr Kozel, Vice President Sales and Marketing, Actavis
      - Ursula Scheideler, Director Marketing Gx, Teva
      ….where they explain how they manage to communicate value to their customers.
      Today’s war is being fought on the Customer Experience battlefield. Savvy generics marketers are showing that it can be achieved - it’s not about the size of your budget – it’s about what you do with it.
      You won’t want to miss this one. Sign up for free here
      Also, don’t worry if you can’t make it on the day. We’ll send you access to the webinar recordings. But you still have to register! So– sign up here:

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